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1. ECS|DC Insight 2. SAVANTTips 3. Recommended Reading 4. Internet Surveys 5. What's New on ECSTEWART.com 6. SAVANTQuote 7. How to Get on the Mailing List 8. ECS|DC Contact Info ...................................................... Additional Issues: Main ......................................................  |
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SAVANTNews | 2004 :: Quarter 2 - For Small Business Owners Oh Happy Spring. We treat our clients and constituents time as we would treat our own: seriously. Beginning in 2004, we've bundled our SAVANTNews into quarterly segments. This will enable you to read and digest this nugget of gold over time before the release of the next issue. Quarterly SHOWCase The most recent project launched from our craft vessel is:
SAVANTTips | Design Tips for Non-Designers provides cause and effect for bad links on your Web site and why testing your own site frequently isn't narcissistic. When do you implement design in your business plan? Lisa's View explains the importance of including design as part of your strategic planning process. Recent Internet Surveys reveals Busy Women Choose the Internet Now is a good time to get acquainted with the feminine demographic. A report from Nielsen//NetRatings and Washingtonpost.com plus reading Our Take supports why women are important. Period. Featured Question What is "Corporate Branding" and how is it different from traditional branding? wins Jean M. of Virginia a $10 Barnes & Noble gift card! Thanks for subscribing! |
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................................................................................................................................................................ 2. SAVANTTips | Design Tips & Tools for Non-Designers Broken links: Factoid and Tip Factoid Bad links--hyperlinks that do nothing when clicked--are the scourge of any surfer. Tip Test your site--and do it weekly, to ensure that all links work as promised. For all my current and past clients, I always review their sites on occasion. Because I'm familiar with the path least taken, I'll test those links to ensure a complete site -even if they've decided to maintain it themselves. Why? I dread seeing error pages flash before my very eyes -a major embarrassment to any proprietor and because I take pride in my clients' success.  ................................................................................................................................................................ 3. Recommended Reading: Lisa's View | Design Thought Strategy When do you implement design in your business plan? Design and Technology applies to all areas of life. Moreover, design, aesthetics, functionality, and effectiveness are the primary reasons customers choose a product as public awareness of design dramatically rises. Design isn't about drawing pretty pictures, it about identifying problems and developing solutions. Read more about including design as part of your strategic planning process. ................................................................................................................................................................ 4. Internet Surveys Busy Women Choose the Internet [emarketer] A report from Nielsen//NetRatings and Washingtonpost.com indicates that 60% of working women using the Internet at work feel there is not enough time in the day for personal activities and issues, compared to just 48% of their male counterparts. Nonetheless, these women are voracious media consumers, especially when it comes to the Internet as 48% have increased their Internet usage over the past year and 27% say they are “not at all likely” to give up the Net in order to save time. It is therefore no surprise that 63% of these women told Nielsen and Washingtonpost.com they would “definitely” include the Internet in a marketing campaign targeted to their demographic segment. [Our Take] Women are important. Period. It's been noted that women handle 75 percent of the family finances and control roughly 80 percent of family purchasing decisions. Researchers also found that nearly half of all first-time Web buyers are women. Once researchers ascertained that women are indeed the force behind Net shopping, they clustered the women into six "psychographic segments." However, one can't market to women in a broad blanket as they're not all alike. From homemakers, explorers and upwardly mobile women buy goods online more than any other group. It's imperative to know each segment and their needs and also the implications of stereotyping women. Again the answers about women are complex, but overall, women want to know that the site cares about them. Safety and trustworthiness are of utmost importance." How do you know if your marketing and advertising collateral exceeds the expectations your feminine demographic? Ask Lisa or Andrew for a collateral audit; the least we can do is point you in the right direction. ................................................................................................................................................................ 5. What's New on ECSTEWART.com | |||||
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Featured Question What is "Corporate Branding" and how is it different from traditional branding?
Jean M., Virgina Tom Peters defines brand as "Shorthand for distinction," and a corporate brand is merely one that ties the distinct qualities of a company to its products. This always includes the name of the firm as well as a number of the other attributes that the company has built up over the years. One of the best examples of a company that applies corporate branding is General Electric. The company uses the GE brand on everything it makes from aircraft engines to steam generators to home appliances and medical equipment. All of these things carry not only the GE brand, but also the distinct qualities and reputation that General Electric has gained over the years. Corporate branding can, however, be a risky strategy for many. Enron, Firestone, Coca-Cola and others have seen their corporate brands battered or destroyed by scandal, widely publicized product failures or simply a loss of focus on maintaining key brand attributes. If you are considering corporate branding for your products or services, it important to have a long term strategy in place that focuses on the relationship between your corporate attributes and product attributes and how, as these change over time, they need to be intimately linked. For submitting her question, Jean has been endowed with a $10 Barnes & Noble Gift Card!
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................................................................................................................................................................ 6. SAVANTQuote "In the business world, the rearview mirror is always clearer than the windshield." - Warren Buffett ................................................................................................................................................................ 7. SAVANT Subscriber Tools To get plugged into SAVANTNews, send email to: subscribesavantnews@ecstewart.com To unplug from SAVANTNews, send email to: unsubsavantnews@ecstewart.com For additional questions or more information, send email to: savanteditor@ecstewart.com ................................................................................................................................................................ 8. ECS|DC Contact Info Snail: ECStewart Design & Communication PO Box 6383 Raleigh, NC 27628 Email: SAVANTNews | Editor Marketing & Consulting Inquiries | Andrew Hayden Print & Interactive Inquiries | Lisa Stewart: Workshop Inquiries | Lisa Stewart: |
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 If you have any comments about this monthly feature, or have a question you'd like answered, you can write to the Editor. | ||||||
