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SAVANTNews | October 2003 - For Small Business Owners ................................................................................................................................................................ 1. ECS|DC Insight As promised, this issue is jam packed with Internet Surveys, Lisa's View, SAVANTTips for the Non-Designer and News at ECStewart. If you own a small-biz and your worried about success, Internet Surveys shows you why remaining in deliberation about launching a Web site is damning to your success. Hotspot trends are on the rise and should be considered within your boutique -Lisa's View explains. Fonts vs. Typefaces. Is that Typography? Indeed it is! SAVANTTips clears your thoughts about fonts and typefaces that fall under the arrangement and appearance of printed matter. What's New? Workshops abound with the partners at ECStewart. Work your digital camera like a pro or attach files to your emails worry-free. Thanks for subscribing and Happy Halloween! |
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1. ECS|DC Insight 2. SAVANTTips 3. Recommended Reading 4. Internet Surveys 5. What's New on ECSTEWART.com 6. SAVANTQuote 7. How to Get on the Mailing List 8. ECS|DC Contact Info ...................................................... Additional Issues: Main ......................................................  |
................................................................................................................................................................ 2. SAVANTTips | Design Tips for Non-Designers Compare & Contrast: Font vs. Typeface You're trapped in the center between a font and a typeface -what the heck is the difference?
 ................................................................................................................................................................ 3. Recommended Reading: Lisa's View Hotspot Trends: The Underlying Truth We learned in the last newsletter that hotspots are enabling consumers to surf more frequently throughout their day. This fact solidified your wavering notion that you should have a Web site poised and launched for those eager surfers. Now, have you considered launching a Hotspot in your boutique? Why not? Organizations are implementing hotspots for reasons other than building a subscriber base. Starbucks and McDonald's are providing Wi-Fi services to draw in customers and sell more mochas and Happy Meals. Basic set-up hardware costs are in the $150-1000 range and monthly broadband connection costs will be around $80-150; it's a relatively easy set-up. Do you charge for this service? A way to distinguish one's business from competitors, bring in new customers and increased sales is by providing free public Wi-Fi access for their customers. Any business where people congregate or spend time away from their home or office could benefit by offering Wi-Fi Wireless Internet access. ................................................................................................................................................................ 4. Internet Surveys Small Biz Worried About Success [Cyberatlas] "Big growth, big problems," small businesses are saying, with more than three-quarters of survey participants expressing concerns about managing a burgeoning business. Of the 2,400 owners of U.S. industrial small businesses — including distributors, manufacturers, service companies and their suppliers — that were surveyed during Spring 2003 by Thomas Regional, 78 percent are optimistic about growing over the next 12 months, but they are seriously concerned about effectively managing their expansion. More than half (53 percent) of the respondents expected to increase their workforce, and In-Stat/MDR estimates that nearly 38 million jobs will be provided by the roughly 2.4 million small businesses that will be in operation by the end of 2003. Besides staffing, Thomas Regional found that 51 percent of the small business owners that were interviewed expected to buy additional equipment, and more than one-quarter (26 percent) thought they would outgrow their space and have to move to a larger facility. Nearly half (45 percent) of the respondents consider expansion into new geographic markets as being instrumental in their growth. "The Internet allows industrial small businesses to expand and sell into new markets well beyond their geographical borders," said Eileen Markowitz, president of Thomas Regional Directory Company. While 49 percent of respondents indicated that they did not have a Web site, 42 percent said that site development was imminent. More than one-third (36 percent) plan to initiate an online sales operation, however, 38 percent indicated that they need help selling their products/services over the Internet, and 55 percent wanted to know how to set up a Web site. [Our Take] With the rapid advancement of information exchange, we recommend you not only consider launching a Web site, but include it within your list of 'to-dos' that include applying for a business license, finding an accountant, getting your business cards printed, and submitting a request for a yellow-page listing. Even if you're not sure how a Web site would benefit you, reconsider that the Web site isn't for you, but your customers. If you're a mobile vet, a customer is desperate to get in touch with you at 9:30pm because her dog just ate her engagement ring. Are you easy to find? If not, talk to us. Print & Interactive Inquiries | Lisa Stewart ................................................................................................................................................................ 5. What's New on ECSTEWART.com | ||||
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[Special Announcement] Workshops! Workshops! Workshops! Are you constantly finding your skills amiss when it comes to taking digital photos of the houses or property you need to sell? How about using email and attachments to send those images to your designer for print or Web material? Perhaps you need to provide updates to your Web site but aren't quite sure how that text got overlapped and unreadable? We provide workshops for the novice in all of us. We all started out on the same plate and now it's our job to get you to at least first base. Our workshops are tailored to suit an individual or a group from your office. We'll come to your office and hand-hold you if necessary, working on equipment familiar to you so that your work day isn't abrupted by nasty surprises. Contact Lisa now to set-up a workshop for your group. Got a workshop idea? Send Lisa a quick note, she'd love to talk to you. Workshop Inquiries | Lisa Stewart |
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................................................................................................................................................................ 6. SAVANTQuote "Success is not the result of spontaneous combustion. You must set yourself on fire." - Reggie Leach ................................................................................................................................................................ 7. SAVANT Subscriber Tools To get plugged into SAVANTNews, send email to: subscribesavantnews@ecstewart.com To unplug from SAVANTNews, send email to: unsubsavantnews@ecstewart.com For additional questions or more information, send email to: savanteditor@ecstewart.com ................................................................................................................................................................ 8. ECS|DC Contact Info Snail: ECStewart Design & Communication PO Box 6383 Raleigh, NC 27628 Email: SAVANTNews | Editor Marketing & Consulting Inquiries | Andrew Hayden Print & Interactive Inquiries | Lisa Stewart: Workshop Inquiries | Lisa Stewart: |
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 If you have any comments about this monthly feature, or have a question you'd like answered, you can write to the Editor. | |||||
