overview
Great Expectations, a Triangle area networking group for small businesses, came to ECS|DC to create their new logo and identity system.
Being of long nomenclature, Great Expectations Small Business Marketing lends itself to the combination mark. The E in Expecations is playfully eclipsed by the mirrored G, allowing the strong graphic components to mnemonically interact.
As a result of data we derived and applying that data to color based theory, gold and brick are the chosen colors for the branding system.
services rendered
Concept development
Identity
Branding
Graphic Design
Design guide development
