EC Stewart Design and Communications Auditing Practice is focused on identifying opportunities for realigning the goals and positioning of your company's brand in a way that fits your unique needs. If you're not sure how to proceed with an objective audit of your marketing materials, be they print or interactive, we can help. We offer audits in two (2) areas, each aimed at supporting your overall business:
	Visual Branding Audits We look at how the client can update and enhance their brand through visual branding audits. Depending on your needs, services, and clients, we can conduct a basic, high-level overview or a comprehensive, multi-media analysis. From reducing redundant copy to cross-pollinating collateral, our audit results can help you leverage brand assets most effectively and increase your company's performance.
	Usability Audits Good usability simply translates into customer loyalty. Our common sense approach to usability audits helps identify ways for you to empower your customers through rewarding customer experience. Our Web site audits provide a comprehensive evaluation by deconstructing three segments: Usability, Functionality, and Communications. Identifying both strengths and weaknesses within each segment and provide detailed recommendations that you can use immediately. Your site will reflect the thoroughness of the research and thereby increase activity and loyalty to provide greater value to your company. Also note that audits are very useful if you've had your site designed in-house, by a design firm, or if it has been several years since you have updated its design.
Visual Branding Audits and Usability Audits, please contact partner Lisa Stewart